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  核心提示:SUSAN SUMMER 345 SILVER LANE # 4E SACRAMENTO, CA 34567TELL:****** Email:PROFESSIONAL EXPERIENCEMcDon...
 
 
SUSAN SUMMER  
345 SILVER LANE # 4E SACRAMENTO, CA 34567 
TELL:******  Email:
PROFESSIONAL EXPERIENCE
McDonald's CORPORATION 200S-present  Oak Brook, IL  
BRAND MANAGER (CONSULTANT) -MCDONALD'S MENU MANAGEMENT TEAM 
. Requested by McDonald's management to fill in for a Director on a Field Training assignment to serve as full-time Brand Manager for two separate stints 
. Managing all aspects of new breakfast product launch including: test market evaluation, product development, pricing and sales, marketing plan, operation test, and advertised sales test 
. Leading a cross-functional team comprised of five agencies: General, African-American and Hispanic Consumer market segments, merchandising and packaging, and internal McDonald's departments consisting of: Culinary, Operations, Equipment, Business Research, Sales Analysis, Supply Chain and Creative 
. Overseeing logistics for six store operations test in preparation for 1,000+ store advertised sales test 
. Organized successful Chicken Selects sampling market test leading to McDonald's national sampling launch-first-ever to Quick Service Restaurant category
DDB CHICAGO September 2003-present 
ACCOUNT MANAGER-McDonald' s MENU MANAGEMENT TEAM/YOUNG ADULT TEAM.
. Managed 10 new product advertised sales tests in more than 20 markets throughout the United States. Spearheaded advertising efforts for 13,000 store National launches of: Chicken Selects, Premium Chicken sandwiches and Fiesta Salad 
. Successfully managed more than $14 million in production budgets across 24 television productions spanning two years 
. Planned and executed all advertising for first-ever National Quick Service 
Restaurant sampling program with Chicken Selects resu1ting in a volume lift of 115%
EDUCATION
CALIFORNIA LUTHERAN UNIVERSITY
Thousand Oaks, CA Bachelor of Arts, Marketing Communications, Magna Cum Laude; Graduated May 2001
ACTIVITIES AND INTERESTS 
Volunteer for Off The Street Club in Chicago (2005) Co-Chair of the First Annual " 
Dailey Golf Day" and the Los Angeles "Career Day" at Dailey(2002-2003) Interests include: Traveling, movies, photography, and making homemade Italian pizza

作者:不详 来源:网络
 
 
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